Build a Holiday Park That Performs Like a Modern Leisure Destination
We help operators redesign and expand their parks into high-performing ecosystems with stronger guest experience, higher on-site spend, and scalable year-round revenue.
No obligation. Just early clarity on where to focus next.
Build a Holiday Park That Performs Like a Modern Leisure Destination
We help operators redesign and expand their parks into high-performing ecosystems with stronger guest experience, higher on-site spend, and scalable year-round revenue.
No obligation. Just early clarity on where to focus next.
THE INSIGHT
The Holiday Park Market Has Changed. Many Parks Are Still Operating to an Older Model.
For most parks, the issue is not location or demand. It is that guest expectations, weather resilience, and revenue patterns have all moved on, while the park itself has not yet caught up.
Common patterns we see:
Guests don't spend enough time, or money, on-site
Wet weather quietly removes dwell time and revenue
Facilities don't quite scale with modern expectations
Layouts create friction instead of flow
“Expansion” often means duplication rather than optimisation
The result. Valuable land that isn't yet performing like a modern leisure asset.
THE OPPORTUNITY
The UK Staycation Market Has Changed Permanently.
Today's leading parks are not just accommodation providers. They are experience-led, mixed-revenue ecosystems.
High-performing parks are now:
Extending seasons with all-weather infrastructure
Creating village-style hubs that increase dwell time
Adding food and beverage, retail, leisure, and experience zones
Reconfiguring circulation to increase secondary spend
Turning land into layered revenue environments
HPW designs parks that don't just accommodate guests. They engineer commercial behaviour, while keeping the guest experience at the centre.
We Design the Commercial Logic of Holiday Parks
HPW is one of the UK's most established leisure architecture practices, with a 40-year track record across major operators and destination parks.
We have delivered regeneration, expansion, and diversification schemes for:
Large-scale holiday villages
Coastal and forest parks
Mixed-use leisure destinations
Rural diversification sites
From masterplanning to central facilities, we design for commercial performance through the lens of guest experience, not the other way round.
No obligation. Just early clarity on where to focus next.
CASE-LED PROOF
From Operational Park to High-Performance Destination
Sandy Balls Holiday Village
The Project: A long-term regeneration programme focused on masterplanning a central village hub, rationalising traffic and guest circulation, and clustering leisure experience dwell time.
The Result: A more coherent, navigable destination layout that has significantly strengthened guest retention and boosted on-site secondary spend.
Freshwater Beach Holiday Park
The Project: Delivery of a new, state-of-the-art leisure and wet-weather complex featuring indoor swimming pools and bowling facilities, developed alongside strategic operational zoning and central amenity enhancements.
The Result: Stronger all-weather resilience and a measurable increase in guest engagement and revenue during traditional low-season periods.
Multiple UK Park Operators
The Project: Bespoke architectural and masterplanning interventions across diverse portfolios to address site constraints and operational bottlenecks.
The Result: A more coherent, navigable destination layout that has significantly strengthened guest retention and boosted on-site secondary spend.
Sandy Balls Holiday Village
The Project: A long-term regeneration programme focused on masterplanning a central village hub, rationalising traffic and guest circulation, and clustering leisure experience dwell time.
The Result: A more coherent, navigable destination layout that has significantly strengthened guest retention and boosted on-site secondary spend.
Freshwater Beach Holiday Park
The Project: Delivery of a new, state-of-the-art leisure and wet-weather complex featuring indoor swimming pools and bowling facilities, developed alongside strategic operational zoning and central amenity enhancements.
The Result: Stronger all-weather resilience and a measurable increase in guest engagement and revenue during traditional low-season periods.
Multiple UK Park Operators
The Project: Bespoke architectural and masterplanning interventions across diverse portfolios to address site constraints and operational bottlenecks.
The Result: A more coherent, navigable destination layout that has significantly strengthened guest retention and boosted on-site secondary spend.
WHAT CLIENTS SAY
A commercially aware team with a great understanding of leisure enterprise.”
Richard Mancey
Managing Director, Paultons Park
A genuine pleasure. Our build and budget were in safe hands.”
Andrew Howe
CEO, Bridge Leisure Parks
They skillfully design commercially viable, cutting-edge sustainable projects. A real partnership.”
Tim Howell
Managing Director, Sandy Balls Holiday Centre
HOW WE WORK
Understanding Before Designing
Every holiday park is shaped by the experience it creates for guests.
Our process is designed to help operators better understand how movement, amenities, accommodation and shared spaces influence guest satisfaction, operational performance and long-term commercial potential.
By combining operational insight with experience-led design thinking, we create practical, sustainable strategies that support stronger guest experiences and future growth.
No obligation. Just early clarity on where to focus next.
Understanding Before Designing
Every project starts with listening.
Our process is designed to help clients better understand their spaces, challenges and opportunities before making major decisions.
By combining operational insight with human-centred design thinking, we create practical, sustainable strategies that support long-term success.
Step 1
Discovery & Insight
We begin by understanding your park, your guests, your operations and your long-term ambitions.
Step 2
Guest Experience & Strategy
We explore how layout, circulation and amenities influence guest behaviour, dwell time, engagement and operational performance.
Step 3
Thoughtful Planning
We develop ideas that improve guest experience, strengthen destination identity and unlock opportunities for phased growth and future expansion.
Step 4
Delivery & Long-Term Value
We help bring projects to life through practical, buildable strategies that support operational continuity, commercial resilience and long-term success.
THE OFFER
Strategic Holiday Park Opportunity Consultation
We will assess your park and identify:
Immediate revenue uplift opportunities
Expansion and diversification routes
Underused land value
Guest experience friction points
Planning and phasing strategy
You receive a clear regeneration roadmap, not generic advice.
This is best suited to operators actively considering expansion or reinvestment.
Your Park Is Either Evolving or Falling Behind
The UK holiday park market is accelerating toward:
Higher guest expectations
Year-round utilisation models
Experience-led competition
Land intensification strategies
The question isn't whether change is happening.
It is whether your park is positioned to benefit from it.
No obligation. Just early clarity on where to focus next.
Network Eagle Labs, Portland Terrace, Southampton, England, SO14 7SJ
© 2026 HPW Architecture Ltd.
44 (0)2382 540321
© 2026 HPW Architecture Ltd.